Keyword Density Checker

There's no single correct number, and search engines don't rank pages based on hitting a specific percentage. As a rough guide, most well-written content naturally lands somewhere between 1 and 2 percent for a primary keyword. Anything noticeably higher is worth a second read to check it still sounds natural.

It can hurt rather than help. Search engines are built to recognize unnaturally repetitive text, and content that reads like it was written for an algorithm instead of a person tends to rank worse, not better. Writing naturally and checking density afterward is a safer approach than writing toward a target percentage.

Yes, it analyzes single words along with two and three word phrases, so a phrase like "best running shoes" gets counted as its own entry, separate from how often "running" or "shoes" appear individually.

Those words will always show up with high counts since they're a normal part of sentence structure, so they're not useful signals on their own. Focus on the keywords and phrases that are actually relevant to the topic of your content rather than function words.

It matters less as a direct ranking factor than it used to, since modern search engines focus more on topic relevance and natural language than exact repeat counts. It's still a useful proofreading check though, mainly for catching accidental overuse or confirming you've actually mentioned your target topic enough.

You can paste in any text, including a competitor's published content, to see how they've used keywords on a page that's already ranking. Just keep in mind you're seeing their current content, not necessarily the exact version that helped them rank originally.