UTM Builder

It tells your analytics tool where a visit came from. The tags sit in the URL after a question mark, and Google Analytics reads them when someone clicks. Without tags, that visit often lands in a vague bucket like direct or referral, and you can't compare one campaign against another.

Use utm_source, utm_medium and utm_campaign every time. Add utm_term for paid search keywords and utm_content when you test two versions of one ad. This tool marks term and content as optional and only adds the fields you fill in, so a short link stays short.

No, they do not change the page itself. Search engines usually treat a tagged URL as a copy of the original, and a canonical tag helps them settle on one version. Keep tagged links for ads, emails and social posts, and avoid using them in your own navigation or internal links.

Either works. Consistency matters more than the symbol. This tool defaults to underscores, and you can switch to dashes or %20 with the space option. Pick one style, keep values lowercase, and use the same names across your team so your reports group each campaign correctly.

The link is built in your browser as you type. Two features touch your data: Save to Vault keeps your last 10 links in this browser's local storage, and the QR preview sends the full link to api.qrserver.com. Skip both for unreleased pages, or clear the vault when you finish.

Often, yes. Many analytics and marketing platforms read the same utm_ parameters, but each one decides how to report them. Build the link once, test a click, and check how your platform shows source, medium and campaign before you send the link to a large email list or ad account.